Branded call

Display your company’s brand name and build immediate trust with every outbound call.

Branded Call enables businesses to instantly display their brand name when calling their customers’ mobile phones.

With this innovative solution, when a business calls you, its name appears directly on your smartphone screen—even if its number isn’t saved in your contacts. You can immediately see who’s calling and whether the call may be important.

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" Le Branded Call, c'est plus de confiance et donc plus de business "
Guillaume Cayatte - Product Marketing Manager - Orange

Branded Call, the ideal solution to make your outbound calls matter again

Unsolicited calls and fraud attempts have made users wary of unknown numbers. As a result, useful and important calls may go unanswered

Branded Call helps your customers recognize your calls as soon as they come in by displaying your brand name and more on their mobile screens.

With Branded Call :

  • Make your brand instantly recognizable,
  • Improve your reachability,
  • Build trust in your mobile communications at the same time.

Branded Call, a solution integrated into the heart of Orange’s network infrastructure

Users don’t need to take any action: the brand name appears automatically, with no app required.

Protection against phone fraud

Branded Call relies on the Number Authentication Mechanism (MAN), introduced by French operators in 2024, to ensure that the caller’s number has not been spoofed.

In addition to displaying the company name for calls with the highest level of authentication (MAN A-certified calls), Orange also performs thorough checks on the company’s identity and reputation to help prevent fraud.

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What can Branded Call do for you?

For businesses

  • Build trust: Customers immediately recognize calls from your business, making them more likely to answer.
  • Improve reachability: Caller identification encourages customers to pick up, reducing missed and rejected calls.
  • Strengthen your brand: Displaying your business name increases brand awareness and reinforces your image with every call.
  • Boost engagement: Customers are more likely to answer and interact when a call has a clear, professional identity.
  • Enhance the customer experience: More transparent communications can improve customer satisfaction and loyalty.

For users

  • Instant caller identification​
    The company name appears alongside the caller’s number, helping recipients identify who is calling.​
  • ​A simple solution
    Users can quickly assess whether a call is relevant—such as a delivery update, appointment reminder, support call, after-sales service or business information.​
  • Greater peace of mind​
    Seeing the brand name helps reduce the uncertainty associated with unknown numbers.​
  • Save time​
    Users can quickly decide which calls to answer and avoid missing important communications.​

How do I use Branded Call?

Sales campaigns

For promotional campaigns, special offers and flash sales, Branded Call can help increase customer engagement and response rates. Customers may be more likely to answer when they recognize the brand calling.

Customer relations

Branded calls can improve the phone experience and build customers’ trust in your calls. For customer service or technical support callbacks, Branded Call can make your communications more effective.

Debt collection

To help recover overdue payments and reach amicable arrangements, Branded Call can make outreach feel more reassuring and facilitate constructive discussions—for example, to settle an invoice or agree on a payment plan.

Appointments

Branded Call helps make appointment communications clear and reassuring, which may encourage customers to answer and confirm. Branded reminders can also make scheduling easier.

Deliveries

Reassure customers and make deliveries easier by displaying your brand, so they can quickly recognize a call from their delivery service or retailer. Recognizing the caller’s name can help reduce the likelihood of the call being missed.

After-sales service

With branded calls, schedule follow-ups to check on issue resolution and customer satisfaction. You can also ask customers for feedback and stay connected with them.

Have a question?

For expert advice on deploying Branded Call, please contact our dedicated sales team

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Branded Call FAQ

Orange France’s Branded Call is a technology built into the mobile network. It displays a company’s name on Orange mobile customers’ screens when they receive a call and in their call history.

Customers don’t need to change any settings or install anything—they don’t need to download or activate an app on their phone.

The offer is designed for reseller aggregators. They can add the service to their portfolio and offer it to businesses that want their calls to be easier to identify.

With a multi-operator approach, aggregators can help brands reach customers across multiple mobile networks.

The brand name may be displayed when they call mobile customers, subject to call eligibility and service coverage

No. A reseller can offer Branded Call even if it is neither the operator assigned the calling number nor the operator routing the outbound calls.

However, the originating operator must certify the call as MAN A.

Branded Call is well suited to outbound calls for customer relations, appointment scheduling, deliveries, after-sales service, debt collection, prospecting, surveys and fundraising.​

To help protect the public, the Display Name must:

  • Start with the brand or company name.
  • Be clear and avoid causing confusion.
  • Be no more than 32 alphanumeric characters.
  • Contain no misleading or offensive content.
  • Contain no indication of urgency.
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