RCS
Description
Boost your customer engagement thanks to an enriched mobile messaging experience
With RCS Business Messaging, offer a new mobile messaging experience to your customers allowing them to increase conversion rates.
RCS Business Messaging is an operator service available directly in the default instant messaging app.
With RCS, messages are enriched (photos, videos, etc.) and allow users to converse directly with their favorite brands via chatbots.
Benefits
For brands
- Offer a seamless and customizable customer experience with enriched services (photos, video, location)
- Choose a channel with record opening rates (98%), consulted several times a day when others are only consulted once a month
- Enrich your RCS customer relations through transactional uses (making appointments, tracking parcels) or surveys
- Develop your conversational marketing in the best ecosystem for brands
For the user
- Interact in real time with favourite brands
- Establish a direct and personalized relationship
- Use a unique multimedia communications channel
How RCS helps you stay in contact with your customers
Orange is with you
If you want to receive advice on deploying RCS Business Messaging from one of our experts, please contact our sales department directly: Pay Services Sales Contact
Find a partner
Example use
Single message
RCS Business Messaging allows brands to communicate better with their customers through conversations, enriched features and chatbots.
How can RCS help you to develop your business? Marketing
Marketing
Deliver interactive promotional campaigns that allow your customers to discover new products and services.
RCS messages offer personalized interactions that considerably increase return rates :
- sending sophisticated content that captures attention
- producting data
- optimal customer journey that generates a better ROI
- use of drive to store on the BotHub interface.
Customer service
Effectively Manage the customer relationship with your users without saturating your telephone helplines.
RCS allows you to benefit from direct and automated interactions with customer service:
- real-time chat
- making/changing appointments
- automating unpaid bill reminders with payment link
- FAQ.
Business development
Communicate easily with your customers
and prospects thanks to the CTA to encourage customer engagement and form brand relationships.
RCS messaging helps contribute by using enriched content interactions:
- carousels with images, videos, and maps
- quick response buttons
- read receipts
- document sharing.
Pricing structure
Orange’s RCS Business Messaging offer is based on a pricing structure depending on the type of message used:
- single message (enriched),
- conversation (session)
Single message
The conversation
A “Conversation” session is a series of messages between a Sender and a User if the user responds to an A2P message within 24 hours. It lasts a maximum of 24 hours, and the number of messages exchanged between the Sender and the User during this period is unlimited.
The Conversation takes place as follows:
- The Sender sends the first message to the User
- The Conversation starts if the User responds to this Single Message
- The Conversation expires within 24 hours after the User’s first respons
Sign up to RCS
RCS is a service only offered to stakeholders able to operate mobile number routing depending on the operator.
To benefit from RCS technology and enrich your professional communications thanks to enriched instant messaging, you must connect to the GSMA API implemented and deployed by Orange.
To sing up for RCS, you must:
- Sign the Orange RCS Business Messaging contract electronically
- Create an account on the Orange Developper site
- Sign up to the Orange RCS BotHub API (GSMA standard)
- Interconnect with BotHub
- Connect to the Onboarding portal then save their chatbot
Orange is with you
If you want to receive advice on deploying RCS Business Messaging from one of our experts, please contact our sales department directly: Pay Services Sales Contact
Technical support
- opening the service or chatbot declaration: sspo.asp@orange.com (5 days a week),
- campaign management: sspo.cust@orange.com (24/7)
What is onboarding ?
- log in,
- save bots in the Orange infrastructure,
- manage bots (change color, logo, description, category, bot activation/deactivation)
How do I create a new Bot ?
- Sign in to the Onboarding d’Orange platform and click on "Register a bot"
- Complete the creation form and submit your request to Orange
- Orange confirms bot availability
- Publish the bot and list it in Orange Bot Directory
FAQ
Yes, to support the growth in the number of aggregators from 2022 that BotHub will support in 2022.
The “Conversation” corresponds to what we call a 1st MT session (paid). The “Conversation restarted by a user” corresponds to what we call a 1st MO session (free). A “Conversation session” is a “series of messages exchanged between the Sender and User within a maximum of twenty-four (24) hours. This series starts with the first User response following a request Single Message sent by the Sender, provided that this first User response occurs within 24 hours following this Single Message.” excluding conversations restarted by users.
No, you do not pay twice. The MT initiating a user response (which leads to a paid session) is included in the session cost.
As of 10/1/2021, the cost of the “Conversation” is 9.5 cents.
As of 10/1/2021, yes this starts a “Conversation” (9.5 cents).
Currently, Orange is working actively with Google to optimize this billing in the future.