RCS for Business

Boost your customer engagement with an enhanced mobile messaging experience

RCS for Business is the next generation of messaging based on RCS (Rich Communication Services) technology, allowing brands to engage more effectively with their customers through interactive conversations, advanced features, and chatbots.

RCS for Business: the channel revolutionizing mobile communication

With engagement three times higher than SMS, RCS for Business is transforming the way businesses and their customers interact. Natively integrated into smartphone messaging apps, it combines the reliability of SMS with the richness of modern instant messaging platforms.

Interactive and engaging conversations: action buttons, carousels, suggested responses, enriched messages.
A smoother and more secure: messages sent from a verified account, ensuring the identity of the sender.
Widespread adoption on Apple and Android devices: RCS penetration rate is expected to reach approximately 85% by the end of 2025!
Two-way communication: from the brand to the customer (A2P) or from the customer to the brand (P2A), RCS is designed to energize interactions.

With RCS, offer your customers a richer, more engaging, and more effective conversational experience.

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" Avec l'arrivée du RCS sur iPhone, nous allons toucher plus de 80% du parc français "

Nora Caster - Product Marketing Manager - Orange

Partners testimonials

" Our partnership with Orange on messaging is beneficial for our strategy as it allows us to offer our clients solutions that revolutionize digital marketing while reducing our costs. The solution was tested and delivered quickly, and we are very satisfied with it. In the campaigns we carried out, we observed a significantly higher ROI compared to SMS or email marketing, and depending on the use case, up to three times higher "

Christophe Collier - Regional Director - Sinch

What can RCS for Business bring you?

For brands

Provide an enriched user experience: images, vidéos, GIFs, PDF files, carrousels...
Boost conversational marketing: conversations interactive conversations with suggested responses and action buttons

Get closer to customers: enriched transactional use cases (appointment scheduling, package tracking) directly within their messaging app
Measure performance through access to detailed statistics enabling campaign optimization

For users

Contact your favorite brands with one click, anytime, directly within your Messages app
Exchange with confidence and easily access conversation history
Receive personalized offers tailored to your shopping and communication preferences
Use a variety of features (voice messages, location, photos, videos…) without needing to download an app

Would you like to discover RCS for Business?

Revolutionize the customer experience with RCS use cases

A2P: From the brand to the customer

Promotional marketing

Orange Maison Protégée presents its customers with offers and services through interactive and innovative messaging campaigns.

Orange Maison Protégée case

Customer Information

Discover how EasyPark simplifies its messaging infrastructure with SMS and RCS without compromising the quality of the experience for its motorist customers.

See the EasyPark case study

Customer loyalty

FREENOW is turning to RCS messaging to ensure direct and effective interactions with its users.

Freenow case study

P2A: From the customer to the brand

Appointment scheduling

Streamline schedule management with integrated appointment booking and reminders directly within the channel.

Package tracking

Reassure your customers and facilitate deliveries without constantly involving your advisors.

After-sales service

Stay always one click away from your customers by deploying your virtual assistants on RCS.

Brand testimonials

" Avec le RCS, on peut rajouter beaucoup d’informations, des clics to action, des images, des GIFs, dans le respect du branding de nos marques "

Céline SCOGNAMIGLIO - CRM & Consumer Data Director - L’Oréal Beauté

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" RCS allows for very precise measurement of open rates and interactions between brands and their customers. This is a crucial point for a media agency "

Adrien JEHANNO - Co-founder of the AllMatik agency

How to get RCS for Business?

RCS is a single API for all operators

To subscribe to RCS, you need to sign the Orange RCS for Business contract electronically.

We invite you to register your agents directly on Google's RBM onboarding platform.

Orange supports you

Technical Support:
To facilitate the integration of RCS for Business and assist you in setting up the service, Orange provides you with a dedicated technical support team.

Any questions?

If you wish to receive guidance on deploying RCS for Business from one of our experts, we invite you to contact our dedicated sales team directly

Pricing

There are different billing categories within the Orange RCS for Business offer:

More details on how the RCS offer works

Contract

Welcome to the dedicated download area for the contractual documentation of Orange's RCS for Business offer.

These reference documents are made available to service providers, as well as to vendors and aggregators.

Conditions Générales de Vente V2.3

Annexe 1 - Fiche tarifaire

Annexe 2 - Conditions particulières

Annexe 3 - Contacts de l'opérateur - Chaîne de soutien

Our partners

Orange Pay Services relies on a network of experts specialized in consulting and developing digital solutions. They support you in your mobile marketing strategies and handle the technical, marketing, or commercial operations of your services.

Discover our partners

RCS FAQs

How does the conversational / non-conversational billing mode work?

There are two billing categories: conversational and non-conversational.

Non-conversational agents are billed for each message they send to the user.
Conversational agents are billed at a fixed rate per conversation, which includes all messages exchanged over a 24-hour period.

The billing category determines how messages are charged, not the types of messages your agent can send. Regardless of the chosen category, an agent can send any type of message:

Basic message: An A2P message containing only text with a maximum of 160 characters.
Single message: An A2P message that includes multimedia content and/or text exceeding 160 characters.

What are the key steps for launching a P2A agent?

The process of creating a conversational agent is the same whether it is A2P or P2A. What changes is the launch mode of the agent: a P2A agent is launched by the user via a URL to fetch the agent from the network and with an initial message to activate the conversation.

This launch mode needs to be defined; for this, it is necessary to have a published conversational agent and to create the launch URL for that agent. This URL, in the form of a QR Code or a clickable button, will initiate the agent within the user's RCS messaging. The user must send the first message to the agent to activate the "P2A" conversation.

If the user does not have RCS capabilities enabled on their device, they will receive an error message. Optionally, the launch URL for a P2A agent can include a phone number to enable fallback to SMS instead of an error message; in this case, the user will be redirected to an SMS conversation (see our offer on this).

In summary, two mandatory elements and one optional are needed:

The identifier of a validated and published agent on the RCS network (RBM and operator)
The pre-filled first message to activate the conversation
An optional SMS fallback number

The URL is constructed as follows:
- sms:(optional SMS number)&(RBM agent ID)&body=(pre-filled message)

More information is available on the RBM developer site.

How is the STOP message billing handled?

It depends on the billing model chosen for the agent.

In the non-conversational model, only messages sent by the agent are billed. Therefore, the "STOP" message sent by the user will not be counted, and only the message sent by the agent will be charged.
However, in the case of a conversational agent, if the user responds with "STOP," it triggers a conversation that will be billed.

Voir les autres FAQ