Direct Carrier Billing
Description
Increase your revenue and improve conversion rates with our simple and, secure mobile payment solution.
Direct Carrier Billing is a payment method that allows you to charge for premium digital content or services directly to the customer’s mobile phone bill.
Benefits
For merchants
- Flexible : seamless integration into the customer payment journey
- Fast : fewer interactions thancredit card payment
- Peace of mind : Orange takes care of payment collection
- Profitable : higher conversion rate
- Performance : higher ARPU and lifetime value compared to customers who use credit card payment
For customers
- Simple : once the customer has actived Direct Billing, transactions can be made in one click
- Quick : fast access to content, no need to authenticate for each transaction content
- Secure : no need to enter credit card details
- Permanent : no need to replace card details on expiry
- Practical : customers can monitore and control their expenditure in real time
The customer journey
With Direct Billing, customers access simple and secure payments directly charged to their mobile bill or deducted from prepaid credit.
They just need to choose “Payment via Mobile Operator” during the transaction or in the user account settings.
This service can be used for a smartphone purchase, but also on a computer, tablet, console, or smart TV.
By using Direct Billing, the journey takes place entirely on the merchant pages.
There is no break in the customer journey (no operator payment screen). We use the Pay with Orange Bill API, which can be integrated in different environments and with different journeys. Our Pay with Orange Bill API can also serve all Orange subsidiaries in Europe and MEA.
Discover the general principle of the Direct Billing customer journey :
1. The end user chooses operator billing as a payment method, and signs in to confirm their choice
- Account must be created before enabling DCB
- Several payment methods offered (with exceptions)
- Operator chosen if available, and mobile number entered
- SMS received with OTP on the customer mobile
- OTP SMS entered to verify mobile number
- Orange DCB is enabled as a default payment method
2. Once operator billing is linked to the end user account, the following purchases can be completed in a single click
- Account log in
- Product or subscription description
- Account log in
- Confirmation page
- Purchase or subscription confirmed via SMS
Details of the offer
The Direct Billing solution is based on a private contract between Orange and the merchants. Please contact our Sales Team for further information.
Prerequisites
Payment Management :
The tax model :
- No VAT displayed on the customer Orange mobile operator bill (section: “sums collected on behalf of third parties”)
- Orange is a transparent intermediary and does not collect VAT directly
- The VAT is paid by the contract partner
The regulatory framework :
For the user customer, the payment thresholds are fixed across the EU based on the Payment Services Directive (PSD2):
the maximum payment value per transaction is €50 limited to a total of €300 per month.
Products and services sold via the Direct Billing solution are only digital goods and paperless services. The merchant can offer 3 content payment features:
- single use (one-off payment)
- “subscription,” weekly, monthly, quarterly, or annual renewable with or without automatic renewal
- customer account top-up offered by the merchant
The Customer relationship
The merchant is 100% responsible for :
- customer service management,
- complaints
- and refunds.
Sign up to DCB
How do I connect to the Pay with Orange Bill API ?
- through an Orange partner aggregator that has already integrated our Pay with Orange Bill API,
- through a direct connection with Orange
How do I sign up (via aggregator)
- Sign the contract with an aggregator
- Sign the information form
- API integration
- Orange opens access + organizes a technical test phase
- The partner benefits from the Pay with Orange Bill API in their store
How do I sign up? (direct integration)
- The merchant partner submits a request to Orange for a connection
- Orange approves the request and sends a contract to the partner
- The partner signs the contract
- Orange opens access and lets the partner know about the technical details of the connection to the Pay with Orange Bill API.
- The partner connects to the Orange platform to benefit from the API in their store
