Mobile Marketing Association France
Formed in 2002, Mobile Marketing Association France (MMAF) has more than 700 member companies worldwide and includes all the big names in mobile marketing, advertising and CRM in France: advertising and other agencies, advertisers, technical service providers, mobile operators, market researchers, manufacturers, etc.
Mobile Marketing Association France’s aims include:
- stimulate growth in mobile marketing, advertising and CRM by supporting firms working in those areas and educating the market,
- provide those players with a forum and toolkits with the goal of adopting a shared stance,
- ensure adherence to the code of conduct that it promotes and to ethical standards in mobile marketing in France,
- raise awareness in the media and with advertisers of the benefits of mobile marketing, advertising and CRM,
- provide access to global data about the MMA’s worldwide network in other countries,
- act as the interface with governmental bodies to protect this market’s interests.
The MMA is first and foremost a forum for its members to determine best practice and ensure that all share in them.
More information on www.mmaf.fr